Jane Iredale is a deluxe mineral makeup line formulated with micronized minerals and pigments. Free of oil, talc, perfume, alcohol, chemical additives and dye, Jane Iredale is gentle and pure enough for even the most sensitive skin types. Plus, the all-natural formulations help to improve the health of the skin for a naturally beautiful complexion.
Her state of the art micronized mineral bases serve as foundation, powder, concealer and sunscreen all in one easy application that resists fading, creasing and smearing. The minerals are concentrated. This allows for complete coverage and easy camouflage of large or small distractions without a heavy buildup of product. The bases adhere to the skin until they are removed with any cleanser. All of the ingredients and processes involved in the manufacture of the Iredale line are of the highest quality available.
Jane has always thought of makeup as an essential part of a woman's sense of well-being and she wanted to make that easy to achieve. That's why her mineral powders are a foundation, powder, concealer and sunscreen all in one, and why every product in the line is multi-functional. Her goal is to make products that look good, feel good and are good for the skin.
She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
It's important to know that anyone can be allergic or sensitive to anything. However, we have eliminated the top three sensitizers from our makeup: Synthetic fragrance, petroleum based colorants and synthetic preservatives.
We've also tested every product for sensitivity on a 50-person test panel in a laboratory. Individuals with extreme chemical sensitivities wear our makeup successfully.
No, quite the reverse. Our minerals actually trap moisture between the skin and the particle layer. The conception that powders are drying comes from the high use of talc in most formulas - up to 90%!
Yes. Because this is a light-reflective cosmetic, it obscures the look of fine lines and wrinkles and gives a healthy glow to the skin, making it look younger.
On a very lined skin, after applying the minerals, it is helpful to spritz with our D2O, Balance or POM MISST hydration sprays. This sets the makeup, softens lines and gives a dewy look. The technique of spritzing the sponge first and applying the minerals as a wash also helps to minimize the appearance of fine lines, wrinkles and large pores.